Listening to the raw and intense tunes of Nirvana’s unplugged live recordings inspired Joveeba designer Ali Cotton to create the ultimate mix of beautiful and distressed fashion, paying homage to that 90s grunge ‘thrown together look’ with a modern twist.
‘I Walk for Me’ incorporates Joveeba’s signature laidback silhouettes, fine tailoring, contrasting fabrications and edgy embellishments with ‘mix and match’ styling to create the perfect Spring wardrobe.
Joveeba’s love affair with leather intensifies this season with unique hand-painted asymmetrical cropped studded jackets, vests, mini skirts and dresses in striking tones of amethyst, tangerine, citrine and stone, while festival-inspired lightweight blouses, chambray shirts and singlets of the flannel and lace variety add a touch of 90s grunge.
‘I Walk for Me’ also sees the launch of Joveeba’s signature 5-piece denim range of distressed acid-wash boyfriend jeans, skinny jeans, a cool studded jacket and 2 shorts styles in acid tie-dye, chambray and stone.
Designed to work back with most pieces in the range, Joveeba’s signature denim will continue to be a small but integral part of each collection.
Joveeba’s ‘I Walk for Me’ Spring 2012 will be available in stores from July 2012.
