Menswear label Cheap Thrills will launch their debut collection on March 1 with a free music, art and fashion-fuelled party that also coincides with the unveiling of Hasti Bala - the incredible new space at The Carlton in Melbourne's CBD.

The Cheap Thrills label hails from designer Ivan Gomez's passion for music and all things irreverent, so it's fitting that a swag of high calibre Melbourne musos will rock out at the launch, including indie darlings Owl Eyes, Alpine, City Calm Down, Jordie Lane, Strange Talk DJs, I Oh You DJs, Rob Pix and more.

'Artist inspired' designs are at the heart of Cheap Thrills, but the label is also dedicated to classic fits, fine detailing and a decent price point — a pop-up shop will be on site at The Carlton for the launch.

Guests must register for the door list by February 27 to guarantee entry - RSVP here.