A poster for lingerie store Honey Birdette has been banned by the Advertising Standards Bureau (ASB) for drawing attention to a woman's nipples.

The ad appeared in store windows, and depicted a woman in red lingerie with a low cut bra and gold shields covering her nipples.

The ad generated a number of complaints, such as this one: "The graphic is larger than life pornography, overtly sexual in nature and is located in a family focussed shopping centre."

The ASB agreed the ad was "overly sexualised", and determined that "the advertisement did not treat sex, sexuality and nudity with sensitivity to the relevant audience".

(Via AdNews)