Ever since Kate Moss paired her Hunter wellington boots with short denim cut-offs, festival fashion has not been the same.

It’s the perfect opportunity to flash your pins and wear clothes that would normally be considered just a little too much.

This weekend, Splendour In The Grass fashionistas can rejoice with the return of The Very Small Mall — a meeting of high-end and high-street in a pop-up shop extravaganza that boasts an awe inspiring parade of high end designers, trusted favourites and up and comers .

Pip Edwards, Senior Creative at Sass & Bide, has taking the reins this year, selecting a handful of her favourite local designers.
“The Very Small Mall really is the ultimate pop-up shopping precinct with something for everyone – even Kate Moss was snapped shopping up a storm there last year!” Pip says.

Not only will you have the chance to shop with all your favourites, you’ll have the opportunity to grab a series of limited edition collabs, where designers will team up with Splendour for festival merchandise that’s infinite times better than a stubby cooler.

Romance Was Born will have a tote bag up for sale, and there’ll also be a Lover poncho along with some Ksubi slogan t-shirts.

With an amazing line-up that that incorporates all walks of style you are sure to find the perfect festival memento.

Cast your eyes on the line below and prepare to shop your gumboot clad legs off!

TREE OF LIFE: With inspiration that stems from their backpacking days in India, John and Wendy Borthwick’s brand embodies their message of global love. The pieces are a wash of flowers, love and colour – the perfect festival buzz.

CHIP CHOP!: Best known for ‘making the humble tote bag famous’ due to its early collection of printed canvas tote bags, Chip Chop! uses punchy, colourful graphics to convey playful messages that engage the wearer or passer-by. Chip Chop! is a rapidly growing label that has made a big splash onto the Australian fashion scene since its beginning in early 2006, and is the brain child of Hannah Chipkin.

SALTY: Salty lives in Byron. He makes clothes for himself and likeminded folk to enjoy in the surf or at the local watering hole. For all the relaxed fashion followers out there, he’s your go to man.

BEC & BRIDGE: Becky Cooper and Bridget Yorston launched their namesake label in 2003 after forming friendship at a Sydney fashion school. A strong design aesthetic underlies each collection and resonates with their signature style- contoured lines and sleek silhouettes. Australian fashion icons Jennifer Hawkins and Miranda Kerr are among the many fashionistas of this sharp label.

bec--bridgeOther brands that will be onsite include Billabong, Element Skateboards and One Teaspoon. Happy shopping!

Myer revealed their Autumn/ Winter Collections for 2012 with a rural Australia-themed show featuring Jennifer Hawkins and Jess Hart on March 1st.

Hawkins and Hart joined the rest of the Myer cast at Melbourne’s Mural Hall to showcase pieces by designers such as Ellery, Yeojin Bae, Jayson Brunsdon and Toni Maticevski.

Seated in the front row were designers Sarah-Jane Clarke and Heidi Middleton of Sass & Bide, Arthur Galan, Jayson Brunsdon, Yeojin Bae, Aurelio Costarella, Nicola Finetti, Leona Edmiston and Wayne Cooper, as well as Kylie Radford of Morrison, whose brand was included in the Myer collections for the first time.

The show took inspiration from the outback town of Narrandera, NSW, with laser-cut brass, appliquéd mesh and hand-stitched detailing used to create an overgrown wheat field.