CHIP CHOP!: Best known for ‘making the humble tote bag famous’ due to its early collection of printed canvas tote bags, Chip Chop! uses punchy, colourful graphics to convey playful messages that engage the wearer or passer-by. Chip Chop! is a rapidly growing label that has made a big splash onto the Australian fashion scene since its beginning in early 2006, and is the brain child of Hannah Chipkin.
SALTY: Salty lives in Byron. He makes clothes for himself and likeminded folk to enjoy in the surf or at the local watering hole. For all the relaxed fashion followers out there, he’s your go to man.
BEC & BRIDGE: Becky Cooper and Bridget Yorston launched their namesake label in 2003 after forming friendship at a Sydney fashion school. A strong design aesthetic underlies each collection and resonates with their signature style- contoured lines and sleek silhouettes. Australian fashion icons Jennifer Hawkins and Miranda Kerr are among the many fashionistas of this sharp label.
Other brands that will be onsite include Billabong, Element Skateboards and One Teaspoon. Happy shopping!
Myer revealed their Autumn/ Winter Collections for 2012 with a rural Australia-themed show featuring Jennifer Hawkins and Jess Hart on March 1st.
Hawkins and Hart joined the rest of the Myer cast at Melbourneâ€™s Mural Hall to showcase pieces by designers such as Ellery, Yeojin Bae, Jayson Brunsdon and Toni Maticevski.
Seated in the front row were designers Sarah-Jane Clarke and Heidi Middleton of Sass & Bide, Arthur Galan, Jayson Brunsdon, Yeojin Bae, Aurelio Costarella, Nicola Finetti, Leona Edmiston and Wayne Cooper, as well as Kylie Radford of Morrison, whose brand was included in the Myer collections for the first time.
The show took inspiration from the outback town of Narrandera, NSW, with laser-cut brass, appliquÃ©d mesh and hand-stitched detailing used to create an overgrown wheat field.