Looking good, feeling good and doing good. What more could you ask for, especially from a beauty product?
Activist, model and actor, Lily Cole, in all her inspirational glory, has joined forces with The Body Shop to create Beauty With Heart, an addition to the beauty products empire dubbed 'a new beauty movement'.
Beauty With Heart encourages the notion of beauty being more than skin deep and inspires to transform the boundaries of beauty with 'a human stamp'. Beauty With Heart was launched in London earlier this month with the assistance of fashion, beauty and lifestyle names including Vivienne Westwood and Jo Wood.
Cole, global Brand Advocate for The Body Shop, believes in the values behind Beauty With Heart. “I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a reasonable attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of thinking.”
Beauty With Heart will be launched in Australia from Tuesday May 15.